Commercetools vs Adobe Commerce
Selecting the ideal commerce platform

commercetools vs Adobe Commerce

Selecting the right eCommerce platform is a strategic decision that influences your business's growth and efficiency. Adobe Commerce (formerly Magento) and commercetools are two leading options, each addressing similar core needs but with very different approaches. Evaluating the unique strengths and challenges of each platform can help you determine which best aligns with your business objectives and growth strategy.


Selecting the right eCommerce platform is a strategic decision

There are a ton of resources out there to leverage in your consideration - including the 12 Key Factors When Selecting the Right Ecommerce Platform, BigCommerce's guide to the 9 Best Ecommerce Platforms to Consider for Your Online Store, Gartner's eCommerce Magic Quadrant as well as many others. This guide serves to add some additional perspective on where Adobe Commerce/Magento and commercetools have some key differences.




commercetools: Flexible and Future-Ready

commercetools is designed with a modern technology foundation from day one. As a founding member of the MACH Alliance, commercetools champions a cloud-native microservices-based architecture, offering unmatched flexibility and adaptability for businesses looking to innovate and grow.
  • API-First Approach: Allows you to connect with a wide range of tools and services seamlessly.
  • Microservices for Modular Growth: Each component can be developed and scaled independently, enabling faster response to business needs.
  • Scalable: Built to scale efficiently, making it suitable for enterprises looking to expand.

Challenges Retailers May Face:


  • Higher Technical Demand: Requires technical expertise to make full use of its flexibility.
  • Community: While growing, the community is still relatively new compared to Adobe Commerce/Magento.

commercetools is ideal for enterprises looking to build a unique and evolving online shopping experience and for those looking to easily develop marketplace solutions such as Mirakl, Marketplacer and others. If you are focused on scalability, innovation and integrating different services seamlessly - commercetools provides the necessary tools to achieve your goals.


Adobe Commerce: A Cohesive All-In-One Experience

Adobe Commerce is built as a monolithic, unified platform that integrates everything you need into one system. This makes it ideal for companies seeking a comprehensive solution that requires less technical expertise to get up and running.


  • Unified Solution: Everything you need is in one package, making implementation straightforward.
  • Large Ecosystem: A strong library of extensions and themes allows for quick customization.
  • Community Support: Established community of developers and users makes support easy to find.

Challenges Retailers May Face:


  • Scalability: Not as flexible in scaling as newer, more modular systems.
  • Customization Complexity: Customizations and upgrades can be challenging, particularly if your needs evolve over time.

Best suited for businesses that want a tried-and-true solution with comprehensive features that work out of the box. If you have a well-suited technology team and want to get started quickly and don't need extensive customizations, Adobe Commerce Cloud/Magento is a safe bet.




agnoStack: Enhancing Zendesk for Enterprise Retailers

For retailers using Zendesk for customer support while running either Adobe Commerce or commercetools (as well as Shopify, BigCommerce, WooCommerce, ElasticPath - and more), agnoStack provides a seamless, fully-integrated solution to extend Zendesk. By connecting these platforms with Zendesk, agnoStack enables customer support teams to access critical order, product and customer data directly within Zendesk, improving efficiency and delivering a cohesive support experience.


Magento 2 by agnoStack

agnoStack's integration for Adobe Commerce allows support teams to quickly access customer information, track orders and resolve issues—all within Zendesk's interface. This reduces the need for switching between systems, improving efficiency and support quality.


commercetools by agnoStack
commercetools' API-first architecture pairs seamlessly with agnoStack, allowing businesses to offer personalized and contextual support without the friction of navigating multiple systems. agnoStack bridges the gap between the flexible backend of commercetools and a powerful customer-facing support system.


agnoStack Helps Retailers Grow Faster

By providing faster and more accurate responses to customer inquiries, businesses can improve the overall customer experience and increase customer satisfaction while simultaneously improving agent efficiency and reducing handle time.


  • Unified Customer View: agnoStack provides a consolidated view of order history, customer preferences and product information, enabling agents to deliver personalized support without leaving Zendesk.


  • Improved Efficiency: Unlike many basic connectors, agnoStack eliminates the need for agents to switch between multiple platforms. Features like Advanced Macros for reusable, personalized responses and the Watchlist functionality streamline common support activities, making service faster and more effective.

  • Real-Time Data Synchronization: agnoStack surfaces real-time shipping and payment data as well as an up-to-date order timeline, ensuring that agents always have the latest information to reduce misinformation and improve resolution times.

  • Advanced Customer Insights: agnoStack allows retailers to connect their entire retail stack, creating a single, comprehensive view for agents. This capability empowers support teams to provide deeper insights and deliver an exceptional customer experience.



Conclusion: The Right Platform and the Right Support

Choosing between commercetools and Adobe Commerce Cloud/Magento ultimately depends on your business requirements and growth goals. Adobe Commerce offers a feature-rich, unified solution, while commercetools provides unmatched flexibility and scalability. Regardless of which platform you choose, agnoStack's integration with Zendesk helps create a seamless customer experience that drives satisfaction and loyalty.

By integrating your eCommerce platform with Zendesk using agnoStack, you can ensure that your customer support team has the tools they need to offer exceptional service, keeping your customers happy and your busine



When your customer's experience doesn't stop at checkout - you need agnoStack! Learn more about the latest release as well as upcoming features by scheduling a demo.

Learn more about agnoStack!

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